Experimentation is an internally oriented ExO-Tool that uses simulation and rapid prototyping to quickly develop Minimum Viable Products (MVPs). 

Constant experimentation and process iteration reduce an organization’s risk.  A prerequisite for experimentation is a willingness to fail: a key principle of Lean Startups is to “fail fast and fail often while eliminating waste.”

Watch below 1½ min. video by Salim Ismail giving a brief introduction to Experimentation

Key questions that you should ask yourself:

  • What do you want to learn and what experiments will you run to do it?
  • How will you measure the success of these experiments?
  • How can we encourage experimentation within the organization?

Experimentation is one out of 10 ExO-techniques that have already helped start-ups grow exponentially.

Thanks to www.exocanvas.com + The Aspen Institute