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At a recent ASNET Board (1) seminar on digitalization,\u00a0Tete Mensa-Annan Director Microsoft Technology Center gave a great presentation on the four dimensions of digital transformation as they apply to most companies.<\/p>\n
Digital transformation is according to Tete a continuous iterative process working on four dimensions: Empower your employees, Engage your customers, Optimize your operations and Transform your products.<\/p>\n
If we think outside-in and start with “Engage your customers”, Tete said that “Real engagement is about understanding the behavior of your customers. Customers are exposed to a host of opportunities. This requires you to continuously stay relevant and drive customer value<\/em>.”<\/p>\n How could an SMExO (Small Medium sized Exponetial Organization) apply ExO-Tools to engage customers?<\/strong><\/p>\n Perhaps Exo-tools like MTP, Engagement, Algorithms and Interfaces may be applied when you want to engage your customers?<\/p>\n Massive Transformative Purpose\u00a0<\/u><\/strong><\/p>\n An MTP is not a mission statement but rather an aspirational statement of what an organization hopes to accomplish. An effective MTP can attract customers and employees and help create a community around a company. It can also shift the focus of teams from a company\u2019s internal politics to its external impact.<\/p>\n Why is an MTP important?<\/strong><\/p>\n Key questions to ask yourself:<\/strong><\/p>\n Read more =><\/a><\/p>\n \u00a0<\/strong>Engagement <\/u><\/strong>is an externally oriented ExO-Tool which facilitates engagement from Community & Crowd.\u00a0<\/strong><\/p>\n Networks, games competitions and positive feedback loops\u00a0are all ways of engaging people. Engagement helps inject your company with new ideas, paving\u00a0the way for innovation<\/p>\n Why is Engagement important? <\/strong><\/p>\n Key questions you should ask yourself:<\/strong><\/p>\n Read more =><\/a><\/p>\n Algorithms <\/u><\/strong>are externally oriented ExO-Tools that shift your data analysis from being descriptive to being prescriptive.\u00a0<\/strong><\/p>\n Algorithms allow companies to process and make sense out of vast amounts of data.\u00a0 Algorithms are already being used but the impending explosion of data from billions of sensors that will soon be deployed in physical products makes algorithms a critical future component of every business<\/p>\n Why are Algorithms important?<\/strong><\/p>\n Key questions to ask yourself:<\/strong><\/p>\n![\"\"](\"https:\/\/www.smexo.dk\/wp-content\/uploads\/2017\/10\/Engage-your-customers-1-300x172.png\")
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