{"id":568,"date":"2017-10-11T17:26:14","date_gmt":"2017-10-11T15:26:14","guid":{"rendered":"https:\/\/www.smexo.dk\/?p=568"},"modified":"2017-10-17T14:31:15","modified_gmt":"2017-10-17T12:31:15","slug":"the-four-dimensions-of-digital-transformation-vol-1","status":"publish","type":"post","link":"https:\/\/www.smexo.dk\/2017\/10\/11\/the-four-dimensions-of-digital-transformation-vol-1\/","title":{"rendered":"Engage your customers: One of the four dimensions of digital transformation."},"content":{"rendered":"

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At a recent ASNET Board (1) seminar on digitalization,\u00a0Tete Mensa-Annan Director Microsoft Technology Center gave a great presentation on the four dimensions of digital transformation as they apply to most companies.<\/p>\n

Digital transformation is according to Tete a continuous iterative process working on four dimensions: Empower your employees, Engage your customers, Optimize your operations and Transform your products.<\/p>\n

If we think outside-in and start with “Engage your customers”, Tete said that “Real engagement is about understanding the behavior of your customers. Customers are exposed to a host of opportunities. This requires you to continuously stay relevant and drive customer value<\/em>.”<\/p>\n

How could an SMExO (Small Medium sized Exponetial Organization) apply ExO-Tools to engage customers?<\/strong><\/p>\n

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Perhaps Exo-tools like MTP, Engagement, Algorithms and Interfaces may be applied when you want to engage your customers?<\/p>\n

Massive Transformative Purpose\u00a0<\/u><\/strong><\/p>\n

An MTP is not a mission statement but rather an aspirational statement of what an organization hopes to accomplish. An effective MTP can attract customers and employees and help create a community around a company. It can also shift the focus of teams from a company\u2019s internal politics to its external impact.<\/p>\n

Why is an MTP important?<\/strong><\/p>\n