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\"\"<\/p>\n

At a recent ASNET Board (1) seminar on digitalization,\u00a0Tete Mensa-Annan Director Microsoft Technology Center gave a great presentation on the four dimensions of digital transformation as they apply to most companies.<\/p>\n

Digital transformation is according to Tete a continuous iterative process working on four dimensions: Empower your employees, Engage your customers, Optimize your operations and Transform your products.<\/p>\n

In our previous post <\/a>we wrote about how ExO-Tools might be applied by SMExOs (Small Medium sized Exponential Organizations) to engage with customers. In this post and as a natural next step we discuss how ExO-tools may be applied in transforming your products.<\/p>\n

Tete said about transforming your products that “Today digitalization is taking place across the company and is no longer limited to a single product. Data insight makes it possible to understand your market and industry and it enables you to anticipate future trends. This is beneficial when making decision about product launches and it opens up a field of new business opportunities<\/em>”<\/p>\n

How could an SMExO (Small Medium sized Exponetial Organization) apply ExO-Tools to transform products?<\/strong><\/p>\n

\"\"<\/p>\n

Perhaps ExO-tools like Community & Crowd and Experimentation may be applied when you transform your productss<\/p>\n

Community & Crowd are externally oriented ExO-Tools that extend your SME-organization<\/strong><\/p>\n

By establishing a skills-based community, you can draw on the time and\u00a0efforts of passionate community members, to create unique applications. Crowds can contribute with creative input, validation of applications, and funding<\/p>\n

Why is Community & Crowd important?<\/p>\n