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“Dreams & Details”, skrevet af Jim Hagemann Snabe og Mikael Trolle – boganmeldt i Berlingske Business af Claus Skovhus<\/p>\n
“Hovedbudskabet er, at den fjerde industrielle revolution har \u00e6ndret grundvilk\u00e5rene for ledelse i mods\u00e6tning til tidligere industrielle revolutioner, hvor teknologien og globaliseringen favoriserede store virksomheder.<\/strong><\/p>\n I den fjerde industrielle revolution er betingelserne \u00e6ndret. Robotter, kunstig intelligens og digitale platforme oph\u00e6ver de store virksomheders fordele. Dels er det blevet billigere at producere lokalt, dels er det muligt at producere individuelt, og endelig har de digitiale platforme skabt en forbindelse mellem k\u00f8ber og s\u00e6lger, der er langt mere gennemsigtig, som ofte kan oph\u00e6ve betydningen af mellemm\u00e6nd. T\u00e6nk p\u00e5 film- og musikindustrien. Den er blevet individualiseret med direkte adgang til enorme kartoteker gennem Netflix og Spotify. Eller transport og overnatninger, hvor private pludselig stiller deres aktiver til r\u00e5dighed for folk, de ikke kender.<\/p>\n Forfatterne h\u00e6vder, at ny teknologi har skabt en eksponentiel udvikling, hvorimod de tidligere industrielle revolutioner fortsat under\u00adst\u00f8ttede en line\u00e6r verden, hvor du s\u00e5 at sige kunne fremskrive din udvikling p\u00e5 baggrund af historiske data.<\/p>\n Det betyder, at du skal v\u00e6re klar til at g\u00e5 imod de vante forestillinger og antagelser. Du skal hele tiden stille sp\u00f8rgsm\u00e5l til, om du er smidig nok til at \u00e6ndre organisationen hurtigt nok i forhold til \u00e6ndringer i markedsvilk\u00e5rene.”<\/p>\n<\/p>\n